Mental Wellbeing in Asia
We have partnered with AXA HK and the Chinese University of Hong Kong (CUHK) to offer ground-breaking treatment using Virtual Reality (VR) in Asia. The initiative called ‘Yes I Can’, starts with a pioneering trial to assess the effectiveness of VR treatment for mental wellbeing. More information on the trial can be found here: https://www.axa.com.hk/en/oxford-vr
The programme’s focus will be on people struggling with stress, worry and low mood. Stress is an inevitable part of daily working life, but when it gets out of control it can lead to reduction in mood and increased worry which, over time, can turn into anxiety and depression, with intrusive thoughts leading to withdrawal and avoidance of social situations in the mistaken belief that interaction with others is the cause. But this withdrawal leads to lower mood and greater anxiety in a vicious cycle.
Our evidence-based approach breaks and reverses this vicious cycle using VR to enable users to challenge their intrusive thoughts through positive experiences from social tasks guided by a virtual coach in various virtual environments.
Barnaby Perks, CEO at Oxford VR said
“Technology holds the key to making high-quality mental health care more patient-centred and accessible. This strategic partnership with AXA HK and The Chinese University of Hong Kong exemplifies our global leadership role in creating ground-breaking, clinically-validated, VR-enabled mental health solutions which have the capacity to bring unprecedented change to healthcare outcomes in the region.”